Mon 22nd June – Sun 28th June
- Launched to further raise awareness of a package of measures designed to address public concerns about the visibility of gambling
- Reinforces new machine rules making it compulsory for players to choose whether to set a limit
- Highlights a significant increase in promotion of responsible gambling advice to all customers in shops
- Forms part of the industry’s ongoing commitment to promoting responsible gambling – using an evidence-based approach
The UK’s high street betting shops officially launch Gamble Aware Week in Scotland tomorrow as part of their ongoing commitment to promote responsible gambling.
This comes on the back of the inaugural Gamble Aware Week in January this year and is designed to educate customers about the tools available to help them stay in control of their spending.
It will again aim to raise the number of players setting voluntary limits on gaming machines. From January this year new measures have made it compulsory for players to actively choose whether to set a limit before they start each machine session.
Across the country, Scotland’s leading bookmakers will transform shop windows to encourage all customers to only bet what they can afford to lose. For those concerned about their gambling habits, they will be encouraged to access the Gamble Aware website or call the National Gambling Helpline where there is information on how to get immediate help. Independent operators will be supplied with materials by the ABB.
As part of the planned activities throughout the week, the industry has also committed to:
- Enhanced customer information. Responsible gambling leaflets will be produced advertising Gamble Aware Week and explaining the tools available to help customers control their gambling. It will also highlight the free, local counselling services.
- In-shop and online promotion. The major operators will promote the week on gantries and television screens located in shops.
The ABB and its members will also undertake a series of public engagement events with the GamCare partners in Dundee and Glasgow. Specially-designed drop-in centres will be created for the duration of the week, in addition to the free counselling support available around the UK throughout the year.
The industry has been guided by the findings of the Responsible Gambling Trust’s (RGT) research on gaming machines in Licensed Betting Offices (LBOs) published in December last year.
Carried out by NatCen, one of the key findings was that gambling behaviours are complex and that there is no one measure alone that will have an impact on levels of problem gambling. It requires a mixture of interventions that must be evaluated and tested. The industry has welcomed the research and is committed to using the findings to help determine how the industry can further help those customers who may be at risk.
The four largest operators, William Hill, Ladbrokes, Coral and Paddy Power, officially launched the Senet Group at the start of the year, an independent body established to promote responsible gambling standards and ensure that the marketing of gambling is socially responsible. And the first ever cross-operator national TV advertising campaign to promote responsible gambling.
Speaking about this second Gamble Aware Week, Paul Darling QC, Chairman of the ABB, said,
“This Gamble Aware Week in Scotland marks the latest step in the industry’s approach to responsible gambling. We are absolutely committed to addressing public concern and doing everything we can to better protect our customers.
In recent months, we’ve made a number of changes, on the basis of evidence, to significantly improve player protection.
However, we remain determined to do more and will continue to work with all interested parties in order to build on the measures already taken.”