After several months of careful consideration the ABB launched the betting industry’s new code for player protection and responsible gambling. The new code brings forward a range of measures, voluntarily, that are designed to help minimise gambling related harm.
As you know, Betting is a popular British pastime. Each year, 8 million people visit licensed betting outlets, the vast majority of which do so safely and responsibly.
However, we fully understand there is some public and political concern about our industry. As a responsible business sector we consider one problem gambler to be one too many.
This is why we hope you will join us in continuing to commit to the provision of a responsible, safe and enjoyable leisure experience through the launch of the Association of British Bookmakers Code For Responsible Gambling and Player Protection (The Code).
Launching the first of its kind for the betting shop sector in the world, the Code builds on current best practice and implements a range of new player protection measures.
We intend to create a step change in responsible gambling thinking based around informed choice by adult customers, implementing new consumer protection measures that will make a difference. Our new “Harm Minimisation Strategy” focuses on improving our performance at four levels of harm minimisation:
- Issuing clearer and more accessible information on how to gamble responsibly and highlighting the sources of help available;
- Providing customers with new tools such as mandatory time and money based reminders, the ability to set spend and time limits on gaming machines and to request machine session data;
- Training staff to detect the signs of potential problem gambling more quickly and how to interact more effectively with those identified; and
- Undertaking more consistent central analysis of data to identify abnormal activity both in specific shops and, where possible, that relating to individual customers.
The Code of Conduct will be evolutionary as the ABB is fully committed to updating and strengthening the code as new technological solutions are developed, new empirical evidence is produced or new concerns emerge over the coming months/years.
The ABB will also formally evaluate the effectiveness of the measures contained in this code by establishing new Responsible Gambling Committee which will meet at least quarterly and review both compliance with the code and the detail of the code, making recommendations as necessary.
You can read the full ABB Code For Responsible Gambling 2013 below or download here: http://bit.ly/1aH61FM