Even though problem gambling levels are at record low in England, we do acknowledge that some of our customers will have problems with their gambling.
That is why the Association of British Bookmakers and its members launched a new code of responsible gambling and player protection, introducing new measures, they effectiveness of which will be closely monitored.
The new announcement video details the various responsible gambling marketing materials now found in all ABB shops and the new time and limit technology added to our electronic gaming machines to remind users to think about their gambling habits.
Learn more about the implementation of code from those in the industry including: Graham Weir, Head of Responsible Gambling at Ladbrokes; Peter Jowett, Development and Licensing Manager at Jennings Bet; Andrew Lyman, Head of Public Affairs at William Hill and Dirk Vennix, CEO of the Association of British Bookmakers.
We have also taken the opportunity to speak to a number of staff who are actively implementing the code on the ground in local betting offices.
To read more about the code in detail, please click here – http://backyourlocalbookie.co.uk/campaign/new-abb-code-for-responsible-gambling-and-player-protection-2013/