The Association of British Bookmakers (ABB) has today welcomed the cross-industry approach currently underway to improving measures for player protection and minimising gambling related harm.
Last week, the P3 Group and industry trade bodies made announcements relating to the work which was taking place across the gambling industry to improve safety measures designed to minimise the potential harm from gambling.
Player protection was at the heart of the ABB’s response to the Government’s Triennial Review of gaming machine stakes and prizes. The ABB submission included a commitment to improving player protection measures, many of which go beyond mandatory licensing requirements. Following extensive stakeholder consultation over the past several months, the ABB’s new Code for Player Protection and Responsible Gambling aims to build on current best practice and create a step change in responsible gambling thinking based around informed choice by adult customers. It will focus on three key themes:
- Making player information on gambling responsibly more accessible
- Providing self-help tools to players to help them manage their gambling behaviour
- Improving the level of staff training
Stakeholder and cross-industry discussions on the best way forward for responsible gambling will continue in the months ahead.